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Windsail Technologies LLC: Customer Information Files
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The need for a central Customer Information File (CIF) in large corporations:
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To become truly customer centric, large organizations are discovering that their information systems must also become customer centric. The key to affecting this evolution from a product centric environment to a customer centric infrastructure environment is the establishment of a central customer information file.
A central Customer Information File provides the following benefits to any large corporation:
Provides a single, consolidated customer view across the corporation which defines the relationships, products and services associated with that customer. This provides the organization with a comprehensive understanding of its customer base.
Provides accurate and timely information for improved business decision making and customer service.
Enables total account marketing efforts such as efforts to increase the number of products and services provided to each customer.
Provides a quantifiable way to measure results and incent sales and marketing executives.
Provides centralized control over the customer-specific data. The CIF serves as a data quality service provider to other mission critical applications that use customer data.
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The Windsail Solution:

Windsail Technologies has extensive experience in the design, development and implementation of a central customer information file (CIF) for global organizations. Once implemented, the CIF provides application services to other mission critical applications thereby pushing data quality into those systems while, at the same time, maintaining the referential linkages to the customer's information in that system.
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